The Consortium carries out actions on the street to publicize its activity and raise awareness about recycling and waste
The Consortium carries out actions on the street to publicize its activity and raise awareness about recycling and waste
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The actions of ‘street marketing’ will be done during the months of April and May in the municipalities of the region, with actions for children and adults

“The Vega Baja Sostenible Consortium goes out to the street”. This is the motto of the street marketing actions that the Consortium will develop in the 27 municipalities of the region to publicize the activity it develops and also to educate the population so that they reduce the production of waste in the cities. homes and learn to recycle correctly.

The actions are aimed at both adult and children, so that in the mornings they will be held in crowded markets and places to reach a greater number of neighbors and, in the evenings, they will be centered on children, with playful and fun activities in parks and gardens to make the little ones aware of the importance of being participants and deposit the waste in the right place.

In the case of children, a giant goose of waste, waste careers and other activities will be set up to learn in a fun way.

In both actions is going to distribute a gift to all people, a bag of cotton so they can make their purchases and small boxes of colors for the little ones.

Likewise, a survey is planned to know the degree of knowledge of the population regarding waste and their impressions regarding certain issues related to the Consortium.

All these activities will be carried out by a group of environmental educators, who will explain to neighbors the details of the environmental communication campaign of the Consortium and the environmental problems that result from poor management of household waste.

In total, 78 actions will be carried out, 39 for adults and 39 for children. In the populations of more than 25,000 inhabitants, Orihuela and Torrevieja, there will be eight; in those with more than 10,000 inhabitants, Pilar de la Horadada, Almoradí, Callosa de Segura, Rojales, Guardamar del Segura and Albatera, four; and in the rest of the municipalities, two.

The hours are from 10 a.m. to 2 p.m. and from 4 p.m. to 8 p.m.

For more information on when the activities are carried out in your municipality and its location, consult the website ‘www.consorciovegabajasostenible.com’.

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